Content Marketing Strategy
A publishing operation that produces compounding returns
Created by Hannah Ellis
What you will learn
- Define an audience narrowly enough to serve it well
- Tie content to the business model rather than to traffic
- Build an editorial calendar you can sustain
- Run a production process from brief to publication
- Distribute deliberately instead of hoping for shares
- Measure content by its contribution, not by pageviews
Course content
12 sections · 70 lectures · 10h total length
- What this course covers, and what it does notPreview03:00
- How to get the most out of itPreview04:00
- Setting up and downloading the exercise files06:00
- Audience definitionPreview14:00
- Audience definition in detail07:00
- A closer look at audience definition11:00
- Worked example: audience definition03:00
- Where audience definition goes wrong08:00
- Exercise: audience definition12:00
- Audience definition in practice04:00
Topics covered
Requirements
- No prior marketing experience needed
Description
Publishing more is not a strategy. This course covers audience definition, a content model tied to how you actually make money, and the production process that keeps quality steady when the novelty wears off.
Your instructor
Growth lead — SEO, content and paid
Hannah has run growth for a marketplace, a newsletter and a B2B tool, and is refreshingly clear that the tactics differ enormously between them. Her courses start with the business model, not the channel.
Learner reviews
- 5 star55%
- 4 star33%
- 3 star7%
- 2 star3%
- 1 star2%
- DHDmitri H.25 September 2025
Excellent. The examples are realistic rather than the usual toy versions.
- TETariq E.27 March 2026
Solid content, but a few sections move quite fast and I had to rewatch them.
- ABAisha B.27 September 2025
Concise and honest about what it does not cover, which I appreciated.
- EWElena W.1 February 2026
Exactly what I needed. It assumes you are an adult and does not over-explain.
- RHRosa H.28 February 2026
Very practical. I applied something from module four at work the same week.
- KTKemi T.1 December 2025
Worth it for the section on common mistakes alone — I recognised two things I have been doing wrong for years.
- YPYara P.28 December 2025
Too much time on setup and not enough on the harder material I actually signed up for.
- YCYara C.21 August 2025
Exactly what I needed. It assumes you are an adult and does not over-explain.
- SDSam D.4 November 2025
Very practical. I applied something from module four at work the same week.
Showing 9 of 1,732 reviews.
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