Email Marketing and Lifecycle

Lists, automation and messages people are pleased to receive

4.6(1,148 reviews)24,100 learners

Created by Hannah Ellis

Updated May 2026EnglishIntermediate8h 30m58 lectures

What you will learn

  • Grow a list with people who will actually open
  • Segment by behaviour rather than by demographic guesswork
  • Design onboarding, retention and win-back sequences
  • Write subject lines and copy that respect the reader
  • Protect deliverability and understand why mail lands in spam
  • Run tests that produce a conclusion rather than a coin flip

Course content

12 sections · 58 lectures · 8h 30m total length

  • What this course covers, and what it does notPreview03:00
  • How to get the most out of itPreview04:00
  • Setting up and downloading the exercise files06:00

  • List growthPreview13:00
  • List growth in detail09:00
  • A closer look at list growth05:00
  • Worked example: list growth13:00
  • Where list growth goes wrong08:00
  • Exercise: list growth04:00

Topics covered

List growthConsent and complianceSegmentationLifecycle mappingOnboarding sequencesRetention and win-backCopy and subject linesTemplate designDeliverabilityTesting and measurement

Requirements

  • Access to an email tool, or willingness to use a free tier
  • Basic marketing familiarity

Description

Email remains the channel you own, which is exactly why it is worth doing properly. This course covers list growth, segmentation, lifecycle automation and deliverability — the last of which quietly determines whether any of the rest matters.

Your instructor

HE
Hannah Ellis

Growth lead — SEO, content and paid

4.6 instructor rating1,25,900 learners4 courses

Hannah has run growth for a marketplace, a newsletter and a B2B tool, and is refreshingly clear that the tactics differ enormously between them. Her courses start with the business model, not the channel.

Learner reviews

4.61,148 reviews
  • 5 star64%
  • 4 star28%
  • 3 star5%
  • 2 star2%
  • 1 star1%
  • IO
    Ingrid O.25 February 2026

    Worth it for the section on common mistakes alone — I recognised two things I have been doing wrong for years.

  • RP
    Rosa P.7 April 2026

    Good balance between theory and doing. I would have liked a couple more exercises, but that is a small complaint.

  • CW
    Carla W.6 May 2026

    I came in knowing a bit and still learned plenty. The middle third is the strongest part.

  • US
    Ursula S.29 January 2026

    Very practical. I applied something from module four at work the same week.

  • ZE
    Zoe E.1 November 2025

    The instructor answers questions properly rather than pointing you at the documentation.

  • PB
    Petra B.3 May 2026

    Good balance between theory and doing. I would have liked a couple more exercises, but that is a small complaint.

  • OM
    Olive M.25 December 2025

    Exactly what I needed. It assumes you are an adult and does not over-explain.

  • HH
    Hugo H.3 October 2025

    Good balance between theory and doing. I would have liked a couple more exercises, but that is a small complaint.

  • JE
    Jonas E.21 March 2026

    Worth it for the section on common mistakes alone — I recognised two things I have been doing wrong for years.

Showing 9 of 1,148 reviews.

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