Pricing Strategy
The highest-leverage number in the business, decided properly
Created by Sofia Navarro
What you will learn
- Price from customer value rather than from your costs
- Design packaging and tiers that steer buyers deliberately
- Run willingness-to-pay research that is worth the effort
- Choose a pricing metric that scales with the value delivered
- Execute a price change, including grandfathering and communication
- Model the revenue impact before committing
Course content
12 sections · 56 lectures · 8h total length
- What this course covers, and what it does notPreview03:00
- How to get the most out of itPreview04:00
- Setting up and downloading the exercise files06:00
- Cost, competitor and value pricingPreview09:00
- Cost, competitor and value pricing in detail05:00
- A closer look at cost, competitor and value pricing12:00
- Worked example: cost, competitor and value pricing08:00
- Where cost, competitor and value pricing goes wrong14:00
- Exercise: cost, competitor and value pricing10:00
Topics covered
Requirements
- You have a product or service with a price, or are about to
- Comfortable with a spreadsheet
Description
Pricing is usually set once, by intuition, and then never revisited. This course covers value-based pricing, packaging, and the research that tells you what customers will actually pay — plus how to change a price without losing the base.
Your instructor
Operator — scaled two startups from ten to two hundred
Sofia has been a COO twice and has the scar tissue to show for it. Her courses cover the decisions that look administrative and turn out to be existential: hiring, pricing, and cash.
Learner reviews
- 5 star64%
- 4 star28%
- 3 star5%
- 2 star2%
- 1 star1%
- SPSam P.10 February 2026
Concise and honest about what it does not cover, which I appreciated.
- CTCarla T.8 April 2026
I have recommended this to two colleagues already. The structure makes it easy to dip back into.
- MHMira H.13 April 2026
Very practical. I applied something from module four at work the same week.
- VCViktor C.20 October 2025
Genuinely well structured. I have started three courses on this topic and this is the first one I finished.
- JFJonas F.17 October 2025
Clear explanations without the usual filler. I watched most of it at 1.25x and still followed everything.
- QTQuentin T.14 January 2026
The instructor answers questions properly rather than pointing you at the documentation.
- DHDmitri H.18 December 2025
Excellent. The examples are realistic rather than the usual toy versions.
- ZMZoe M.10 April 2026
Genuinely well structured. I have started three courses on this topic and this is the first one I finished.
- TFTariq F.6 March 2026
Concise and honest about what it does not cover, which I appreciated.
Showing 9 of 764 reviews.
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