SEO That Survives Algorithm Updates
Technical foundations, content quality and links, in that order
Created by Hannah Ellis
What you will learn
- Audit a site technically — crawling, indexing, speed and structure
- Research keywords by intent rather than by volume alone
- Build content that answers a query completely
- Structure internal linking so authority reaches the right pages
- Earn links through work worth linking to
- Measure organic performance without deceiving yourself
Course content
13 sections · 98 lectures · 14h total length
- What this course covers, and what it does notPreview03:00
- How to get the most out of itPreview04:00
- Setting up and downloading the exercise files06:00
- How search engines workPreview13:00
- How search engines work in detail06:00
- A closer look at how search engines work05:00
- Worked example: how search engines work09:00
- Where how search engines work goes wrong08:00
- Exercise: how search engines work12:00
- How search engines work in practice12:00
- Two approaches to how search engines work04:00
- How search engines work — questions from previous students12:00
Topics covered
Requirements
- You manage or write for a website
- Access to Search Console for a real site is ideal
Description
Tactics that chase the current algorithm stop working, usually at the worst moment. This course concentrates on what has held for a decade: a site search engines can crawl, content that genuinely answers the query, and links earned rather than bought.
Your instructor
Growth lead — SEO, content and paid
Hannah has run growth for a marketplace, a newsletter and a B2B tool, and is refreshingly clear that the tactics differ enormously between them. Her courses start with the business model, not the channel.
Learner reviews
- 5 star64%
- 4 star28%
- 3 star5%
- 2 star2%
- 1 star1%
- LGLucas G.6 February 2026
Genuinely well structured. I have started three courses on this topic and this is the first one I finished.
- IDIngrid D.17 November 2025
The pacing is right. Nothing is padded out, and the exercises are short enough that I actually did them.
- VAViktor A.14 December 2025
I have recommended this to two colleagues already. The structure makes it easy to dip back into.
- VBViktor B.12 April 2026
Clear explanations without the usual filler. I watched most of it at 1.25x and still followed everything.
- BGBen G.17 May 2026
I came in knowing a bit and still learned plenty. The middle third is the strongest part.
- RNRosa N.13 March 2026
Excellent. The examples are realistic rather than the usual toy versions.
- YKYara K.11 May 2026
I have recommended this to two colleagues already. The structure makes it easy to dip back into.
- YLYara L.10 January 2026
Clear explanations without the usual filler. I watched most of it at 1.25x and still followed everything.
- DRDmitri R.14 February 2026
Content is fine but it needs updating — a couple of the tools shown have changed since recording.
Showing 9 of 2,874 reviews.
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